Portfolio Management
Strategic planning and resource allocation for 12+ concurrent projects across 8 countries. Portfolio-level thinking that balances competing priorities and drives measurable business impact.
Producer • Director • Project Manager • Creative Technologist
Strategic Producer.
Strategic Producer.
Creative Technologist.
Change Agent.
Film + MBA. Creative excellence meets operational excellence. 10+ years leading production operations, performance marketing, and generative AI for entertainment and tech.
Featured Case Study
Operationalizing Generative AI in Production
Partnered with product development and technology teams to evaluate and operationalize 3rd party generative AI platforms including Midjourney, Runway ML, and ChatGPT across multiple concurrent projects.
35%
Reduction in Asset Production Timelines
12+
Projects Impacted
6
Regional Teams Trained
Key Achievements
- Evaluated multiple generative AI platforms for production use cases
- Created implementation framework and best practices documentation
- Trained 6 regional teams on GenAI workflows and brand guidelines
- Enhanced creative workflows while maintaining quality standards
- Positioned as internal GenAI subject matter expert
Approach
01
Evaluation
Assessed 3rd party AI solutions with product teams
02
Implementation
Created workflows and documentation
03
Change Management
Trained teams and ensured adoption
04
Optimization
Measured impact and refined processes
Technologies
The Method
Building systems that create beautiful work at scale.
Core Capabilities
Core Capabilities
Strategic expertise at the intersection of creative production and business innovation
Generative AI Implementation
Operationalized Midjourney, Runway, and ChatGPT for production workflows, achieving 35% timeline reduction. Partner with product teams to evaluate, implement, and scale emerging technologies.
Process Optimization
Six Sigma and Lean thinking delivering 40% reduction in review cycles and 25% increase in production output. Change management expertise driving organizational efficiency at scale.
10+
Years Production
$2M+
Budgets Managed
12+
Concurrent Projects
8
Countries
45%
Engagement Lift
35%
Timeline Reduction
Education & Certifications
Education & Certifications
MBA
Grand Canyon University
4.0 GPA • Management, Digital Marketing, Strategic Analytics
Google Project Management Professional Certificate
Agile, Scrum, Six Sigma, Portfolio Management
McKinsey Forward Program
McKinsey & Company
Operationalizing Emerging Technology Solutions
Bachelor's in Mass Communication
Cairo University
Radio, TV, Advertising, Public Relations
Let's Build the Future of Production
Currently exploring opportunities in production operations, creative technology, and performance marketing at forward-thinking entertainment and technology companies.